The MBA at UAB
Even though my entrepreneur experience was a success, I still felt as if I had failed because I closed my business before I was ready to. I probably would still feel this way if it weren’t for the MBA program at UAB. Each class of the program focused on a different aspect of the Strategic Management Process which is a well-known business theory.
The definition from the textbook in my Strategic Management class is, “the full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns.”
The shorthand definition: every step in the process of running a successful business. Yes, I gained an in-depth knowledge of finance, statistics, economics, marketing, information technology strategy and supply chain operations among other subjects. However, the most fulfilling aspect of this program was the reassurance that I did run a successful business.
Without fully knowing what I was doing, I instinctively followed the strategic management process to fun my company. However, the MBA program taught me words for the strategy I had already employed. They taught me the theory behind doing a market analysis (i.e. SWOT), the product, pricing, promotion, and place strategies, Michael Porter’s 5-forces competitor analysis, data analytics, branding, and the importance of flexibility. Essentially, the MBA program allowed me to confirm that this decision-making model actually works in a business setting.